2016 TRENDS FOR ENTREPRENEURS AND STARTUPS
It’s often said that entrepreneurs don’t follow trends – They Create Them. The same happens with rules: in order to break them, you first have to know them. It doesn’t matter if you’re a small business owner, a freelancer, a newbie or a seasoned entrepreneur, you still have to be aware of what’s happening around you. Successful startups are a mix of common sense, breakthrough and pragmatism.
It’s a perfect time to take a sneak a peek into the future trends of 2016. Knowing the business landscape, the latest digital or social media trends can only help you shape your ideas and tune them to reality. Change-makers aren’t creating those disruptive ideas out of nowhere, right?
Buckle-up and let’s do this!
THE SHARING ECONOMY: MORE “WE”, LESS “ME”
The sharing economy, known also as collaborative consumption or shareconomy will continue to grow exponentially, contributing to a greater social impact. Just think of how popular got to be brands or concepts such as Airbnb, Uber, carpooling or crowdfunding, and you’ll see it’s a fact.
Turns out there are various untapped opportunities, which go beyond sharing transportation and assets, especially in the areas dealing with space or housing crises.
“The sharing economy will continue to explode but will move away from the notion of “altruism” to profiting for the many and not the few. We will see a continued push towards sharing business ecosystems that embrace the we instead of the me and provide value and benefit to the communities they operate in as a whole. “ Billee Howard, Founder and Chief Engagement Officer of Brandthropologie.
THE CLOUD IS HERE TO STAY
The continuously increasing cross-country business collaborations mixed with the rising number of freelancers will intensify the usage of cloud. Shared online platforms make remote working possible, so the cloud empowers our ability to work anytime, anywhere and keep our data accessible in real-time by our co-workers.
COMMUNICATION IS KING
With the “always connected” paradigm, it’s no surprise that society has changed, the economy is adapting, so entrepreneurs have to follow the revolution if they’re after building trust and connect with consumers. Starting your own company these days means to add meaning to any online or offline interaction you have with your customers. It’s not a coincidence that the top 5 most used apps in the world are messaging apps. Businesses have learned how to use social media to their benefit, and consumers became active contributors, since there’s nothing stopping them from sharing impressions, reviews and ratings of their purchases. “Consumer-generated content” is here to stay, and this is something entrepreneurs need to know and build on.
“Whereas it used to be sufficient to sell a product and receive revenues, customers now seek to connect with other like-minded individuals to get the most value in the long run. If you want to build something that stands the test of time, connect your customers to each other and to valuable resources that extend beyond the sale.” Ian Altman, contributor at Forbes.
Earphones and headphones industry is expected to reach $13 billion by 2016, which makes sound one of the key actors on the business scene. Of course, this can be expanded to any services or products related to sound, for instance some futurist hope this will cause the official return of the radio, which has been long killed by the “video” a few decades ago. Therefore, tech entrepreneurs, keep playing around those text-to-speech apps. You never know when that “a-ha moment” will strike you in a river of sound and the next thing you know: you’re working on your business plan.
ARE YOU TALKING EMOJI-SH YET?
Emojis will take over the digital world and strengthen their position as “new global language”. And if we’re considering the recent complete translation of Moby Dick into emoji text, we think it’s enough to get you thinking about where could Emoji get us during 2016.
VIDEO TAKES OVER…AGAIN!
We were speaking earlier about the sound and we insisted on Audio. Video has a chapter of its own, especially when we’re speaking about its virality on social media. 70% of brands claim videos are currently the most efficient online marketing tool they use. It’s expected to reach new heights in 2016, so if you’re building your own startup, don’t forget to upload that short 2 minute presentation video about your business on YouTube.
We (the getLaunched team) continue to research and debate on this topic. If we’re reaching to new conclusions or discover other vital trends, you’ll find them here, on our blog. Stay tuned and keep us posted if you notice any trends entrepreneurs should know about.
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