Airwoot: Taming the social media beast

Social media. It’s a behemoth. There’s the technical definition of what exactly social media is, and there are plenty of binary-fluent experts out there that can provide the specific definition. Social scientists and political scientists have their own definition. The business sector has its own way to define it… and so on and so forth. […]

Fruits and Floral Arrangements: A Winning Mashup

Lately we’ve been focusing on entrepreneurs who’ve recognized a need in the marketplace and somehow met that need either as a niche or mainstream solution. However, there are obviously other ways to create, sustain, and ultimately succeed with a startup business. Mashing. Yep. Take two concepts and mash them together. I still want to personally […]

The Entrepreneurship Game: Time for Bushnell’s Law

Do you remember the game Frogger? If you’re of a certain age, you probably spent far too many hours with an Atari game controller in your hand, hopping across an electronic road to avoid being squished into amphibian oblivion. What was the secret to safely getting where you wanted to go? Timing. Nolan Bushnell has […]

This Single Mom Runs Her Business Like a Boss

As any parent can tell you, kids are a lot of work. And when there’s only one parent around to shoulder the responsibility, things get especially difficult. Can a single mom (or dad) really start and/or run a business when the children require so much time and attention? Meet Nusha Pelicano, an entrepreneur and single […]

Cleaners on Demand: Handybook’s rise to success

What is it that enables any one particular startup to grow beyond its launch and catapult to a successful venture, even mega-successful? What I find to be absolutely fascinating is the simplicity of many of these ventures. Too often, people think their Big Idea has to be complicated as hell and difficult to explain to […]