How to start a business without experience

When it comes to taking action and create a business out of a business idea, people come up with all sorts of thoughts that hold them back from getting anything done. They ask, i.e., “should I start a business even if I am inexperienced?” and other made up soft-barriers. Starting a business is as simple […]

Airwoot: Taming the social media beast

Social media. It’s a behemoth. There’s the technical definition of what exactly social media is, and there are plenty of binary-fluent experts out there that can provide the specific definition. Social scientists and political scientists have their own definition. The business sector has its own way to define it… and so on and so forth. […]

The Entrepreneurship Game: Time for Bushnell’s Law

Do you remember the game Frogger? If you’re of a certain age, you probably spent far too many hours with an Atari game controller in your hand, hopping across an electronic road to avoid being squished into amphibian oblivion. What was the secret to safely getting where you wanted to go? Timing. Nolan Bushnell has […]

Annoying Morning Ritual Spawns a $165 Million Company

A few weeks ago I wrote about the effectiveness of guerrilla advertising and how that can overcome some of the more conventional limitations a start-up might have in competing for advertising space. I highlighted the sensational ad from The Dollar Shave Club that went viral in seconds and launched an empire in men’s grooming products. […]